MAGGIE MCCRACKEN Lifestyle Editor | Senior Copywriter
Making good ideas grow.

I'm Maggie, and I help companies connect with people who live intentionally. For more than 15 years, I've helped companies cultivate community by turning health, lifestyle, beauty, and personal growth concepts into engaging ideas that people stay interested in long after they close the page. I write like close friends talk: with authenticity, humor, and curiosity about the subjects people become obsessed with in real life.

Maggie McCracken-Luptak

Career Highlights

Brit + Co — Senior Editor, 2022–2023
Ulta Beauty — Senior Copywriter, 2018–2019
Vital Proteins — Content Editor, 2017–2018

Portfolio

Lifestyle Articles

Home & Travel

Astrology & Self-Discovery

Food & Drink

Beauty

Personal Growth & Relationships

Copywriting

Ulta Beauty Mother's Day Catalog
Vital Proteins Matcha Collagen Landing Page

Ebooks

Indoor Gardening Guide | Brit + Co

Indoor Gardening Guide Cover
Let's Start With The Basics
Kitchen Herb Garden
Best Houseplants For Beginners
Vertical Garden Plant Stand

The Vital Guide to Self-Care | Vital Proteins

The Vital Guide to Self-Care Cover
Yoga
Restorative Yoga
Meditation
And For Dessert

Newsletters

Brit + Co newsletter
Brit + Co holiday newsletter
Brit + Co Leo season newsletter
Brit + Co summer packing newsletter

Contact

Let's create something people can't wait to share. If you're looking for editorial, copywriting, or newsletter support, let's talk.

maggielmccracken@gmail.com

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